"Tapping into humanity to create meaningful connections in physical spaces through play."

GameQbator Labs is a TCG-focused incubator that pairs novel R&D with established commercial channels. We partner with companies reshaping their industries, developing flexible solutions that launch and support quality games. Focusing products on the people who will play them is the cornerstone of our success.

Entrepreneurship

Relationships

Community

Creativity

Humanity

Positivity

Fun

Experience

Entrepreneurs and operators with deep domain expertise across the global TCG industry.

Global Perspective

Worldwide investment with knowledge of the largest markets in North America, Europe, Japan, and SE Asia.

Local Passion

Focus on community development and grassroots engagement that builds lasting player bases.

Innovation

Commitment to developing products that provide community value using Richard Garfield's Metagame Design methodology.

Our Design Philosophy

The Metagame Design Model — A Proven Framework for Enduring Trading Card Games

GQL uses Richard Garfield's Metagame Design methodology to create new and innovative TCG-centric products and services. The basic game is designed to be in the box that is shipped — but this is only the beginning of the design process.

The metagames layered on top of the game in the box make TCGs different, enduring, and now a global phenomenon.

1

TCGs need to evolve with the market over each expansion.

2

Metagame designs never end for games that endure.

3

A TCG publisher needs to build an operating company that can support each new metagame as they grow in importance.

Characteristics of Games by Richard Garfield
Booster Pack
Collecting
Social Media
Story / Media
Investing
Organized Play
Side Hustle

3 of the Most Enduring TCGs

The GQL team has used this model to create or publish three of the most enduring trading card games in history.

Magic: The Gathering Pokemon TCG Duel Masters