In an ever-changing technology environment, humanity wins.
"Tapping into humanity to create meaningful connections in physical spaces through play."
GameQbator Labs is a TCG-focused incubator that pairs novel R&D with established commercial channels. We partner with companies reshaping their industries, developing flexible solutions that launch and support quality games. Focusing products on the people who will play them is the cornerstone of our success.
Entrepreneurs and operators with deep domain expertise across the global TCG industry.
Worldwide investment with knowledge of the largest markets in North America, Europe, Japan, and SE Asia.
Focus on community development and grassroots engagement that builds lasting player bases.
Commitment to developing products that provide community value using Richard Garfield's Metagame Design methodology.
The Metagame Design Model — A Proven Framework for Enduring Trading Card Games
GQL uses Richard Garfield's Metagame Design methodology to create new and innovative TCG-centric products and services. The basic game is designed to be in the box that is shipped — but this is only the beginning of the design process.
The metagames layered on top of the game in the box make TCGs different, enduring, and now a global phenomenon.
TCGs need to evolve with the market over each expansion.
Metagame designs never end for games that endure.
A TCG publisher needs to build an operating company that can support each new metagame as they grow in importance.
The GQL team has used this model to create or publish three of the most enduring trading card games in history.